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5 Ways to Generate More Email Sign Ups
- Duct Tape Marketing, Friday, October 5, 2012 5:27 PM
Placing an email signup field visibly on each page of a website is no longer enough. In the current inbox environment, brands must make a clearer case for the value exchange that drives a new subscription, and then work creatively to place this argument in front of as many of the right people as possible. Content exchanges, endorsements and even advertising are some of the tactics to consider.
