Mondelez fuses Oreo and Cadbury Dairy Milk

Marketing Magazine UK, Tuesday, October 9, 2012 3 AM
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Mondelez International, the snacks business spun out of Kraft Foods which owns Cadbury, has created a new chocolate bar combining Cadbury Dairy Milk and US brand Oreo. The bar, called Cadbury Dairy Milk with Oreo, will be available from this week. It will be a milk chocolate bar containing a creamy filling with Oreo cookie pieces. Mondelez believes that combining the two bars is a natural fit, which will help raise the reputation of each bar individually.

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