ValueClick's Search123 pay-per-click search engine has a new advertiser user interface. Search123's new interface simplifies search campaign management, while providing campaign planning, tracking and
analysis tools. New features specifically designed to benefit advertisers and agencies in managing their accounts include: Customizable Dashboard -- Enables advertisers to view and manage their
entire campaign, from either the keyword view or the listing view, from a single page;Keyword Grouping -- Allows advertisers to assign keywords to customizable "folders" (for example, by listing,
product type, CPC, spend and click volume); and Unique "Keyword Records" -- Allows advertisers to create a separate record for each combination of keyword and CPC, allowing greater analysis and
planning in managing keyword campaigns.
