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Gen X Shares Content by Email Twice as Often than on Social Sites, Millennials Share via Email and Social Equally

  • Poynter, Tuesday, October 9, 2012 4:31 PM

Data from a New York Times survey finds that 39% of Generation X shares content via email, while only 19% share on social sites like Facebook, Twitter and Pinterest. Millennials share more by social but just barely - 35% compared to 34% by email. 66% of each group shares via analog channels - by actually talking to other people. 

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