• October 11, 2012

Meredith Xcelerated Marketing has named Kristi D. VandenBosch to the position of senior vice president and chief digital officer, a new post, which contains Meredith’s marketing services agencies, including data analytics, social and mobile marketing. VandenBosch will be responsible for overseeing all aspects of MXM’s extensive digital practice, with a focus on expanding its client base. Her previous experience includes leading a regional network for TBWA Worldwide; as North American president of digital agency TEQUILA; and managing director stints at both Omnicom’s Direct Partners and Draft Worldwide.