Alloy, Inc., provider of online media, direct marketing and retail services for teens and "tweens," reported a $4.3 million loss in its fiscal first quarter before interest, and other
income/expense, income taxes, depreciation and amortization, stock-based compensation expense and restructuring charges. For the fiscal first quarter ended April 30, Alloy reported $87.8 million in
revenue for an increase of 27 percent over the same period in 2003. Alloy reported a net loss attributable to common stockholders of $9.6 million or $0.23 per diluted share. The company said fiscal
first quarter net merchandise revenues were $44.3 million, up 48 percent compared with $30 million for last year's fiscal first quarter. The increase was attributed to Alloy's acquisition of dELiA's
Corp., which offset an overall decline in revenues for Alloy's catalog titles. Fiscal first quarter sponsorship and other revenues of $43.6 million were up 10 percent versus $39.5 million for the
comparable period in our last fiscal year.
