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The Odd Couple vs. Nielsen

The battle over Nielsen Media Research's plans to modernize the way it measures local television viewership has become far more than the typical industry dispute. It has become a tale of political expedience, uniting a group of longtime Clinton advisers and Democratic politicians with the money of a political rival, Rupert Murdoch, and his News Corporation.

Read the whole story at New York Times, June 14, 2004 »

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