Around the Net
Nike CEO Parker Keeps Pace
- Fast Company, Tuesday, November 6, 2012 10 AM
Nike CEO Mark Parker says Nike doesn't want to be "a big dumb company that feels we can put a swoosh on something and people will buy that.” He's says the management approach tends to be intuitive, from the culture of sports. "We’re constantly looking for ways to improve. How do you adapt to your environment and really focus on your potential? To really go after that, you have to embrace the reality that it is not going to slow down. And you have to look at that as half full, not half empty.”
