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Black Friday Is Moment Of Truth For Retailers

All are hoping to avoid misfires during a crucial selling season. Last year the two-month period between Thanksgiving and New Year's accounted for nearly a quarter of annual sales for department stores, discounters and other chains, according to the National Retail Federation. Anxious to preserve their sales in a hyper-competitive market, retailers are taking some chances. 

Read the whole story at Wall Street Journal »

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