Around the Net
Email Open Rates Rise to 27.2%, Click Rates Rise for First Time In a Year
- Marketing Charts, Monday, December 10, 2012 3:56 PM
A new email trends report from Epsilon shows improved email performance in Q3 2012 across many important metrics. Open rate rose to 27.2%, a 6.5% lift over the previous quarter and 14.6% higher Y-O-Y. Click rates were also up a modest 0.1%, but it was the first quarter-over-quarter increase since a year ago. Triggered emails as well continued to show their engagement superiority. While open rates dropped to 47.7% from 49.8% the previous quarter, they still vastly outperform the business-as-usual emails.
