Firms Can Be Too Social, New Poll Finds
Red Rocket Media , Sunday, December 16, 2012 11:12 AM
A new poll has highlighted the need for brands to strike the right balance between engaging with consumers and pestering them. According to emarketer.com, a survey by SocialVibe found that the most common reason for a person breaking off their social connection is if the firm publishes too many updates, with 33% of respondents citing this.
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