Ad-Blocking Services Gain Steam
Consumer-approved services that block online advertising are gaining steam, and putting ad firms on high alert. Take Free, a telecom with an estimated 5.2 million Internet-access users in France,
which just began letting customers block ads online. “That move has raised alarm among companies that, like Google, have based their entire business models on providing free content to consumers
by festooning Web pages with paid advertisements,” The New York Times reports.