Kate Spellman, previously president of United Business Media's UBM Studios, has joined Penton Media as senior vice president, marketing. She reports to CEO David Kieselstein and will serve as a member of Penton's Executive Committee. During her UBM Studios tenure, the company delivered more than 400 digital/virtual solutions per year with a diversified business model that included e-learning, recruitment and career fairs and briefing centers.