Out To Launch: Super Bowl Edition, Day 5

It’s two days before the big game and we’ve seen a bunch of ads break on YouTube. Personally, I’m underwhelmed, disappointed and may actually pay attention to the game, for once. Plus, I can go to the bathroom when the ads are running and not while the game is playing. That says a lot. Right now, my favorite ad remains “Prom” from Audi, and “Forbidden Fruit” from Allstate, even though Mayhem is technically not a Super Bowl ad, since it runs after the game.

GoDaddyThere’s the kiss in “Prom,” Audi’s big-game ad where the dateless guy who plants one on the prom queen – and then there’s the kiss in Go Daddy’s “Perfect Match,” running in the first quarter. I’m not grossed out by the kiss, but Bar Refaeli looked very uncomfortable in front of the camera, which in turn made me feel the same. In the ad, Danica Patrick explains the two sides of GoDaddy: the sexy, played by Refaeli, and the smart, played by a nerdy guy named Walter. Put them together and magic happens. Cue the awkwardly extreme closeup of the pair locking lips. Go, Walter! The spot ends with the two coming up for air; I was waiting for a scene of Patrick just watching them make out. GoDaddy is maturing. Watch the ad here, created by Deutsch New York.

MilkPepWhen the world is under attack by aliens, Dwayne Johnson’s priority is clear: He needs to drink some milk before he can fix the situation. MilkPEP’s ad, “Morning Run,” will air during second quarter. The morning begins with Johnson realizing he’s out of milk. How will his daughter and sleepover friends eat their cereal? Johnson leaves his building, only to find pandemonium in the street. A girl’s cat is stuck in a tree – sorry, can’t help you. A bank robbery is in progress, but Johnson lets the robbers go. A circus truck has crashed, leaving animals and clowns running rampant. TFB, Johnson needs some M-I-L-K. He grabs a gallon from a passing milk truck and returns home. He drinks a glass of milk and heads off to fight aliens. The least believable part of the spot is seeing the passing milk truck. I don’t know when I last saw one of those. See a 30-second version here and a 60-second version here, created by Deutsch New York.

HyundaiHyundai is running a 60-second spot at the pre-kick promoting its Santa Fe vehicle. “Epic PlayDate” features The Flaming Lips, a custom song, “Sun Blows Up Today,” and one heck of an outing for a family of kids. First, the family reenacts movies like “Night at the Museum” and “Top Gun,” plays extreme bowling in a park, and practices yoga, all while The Flaming Lips pass by on a boat that looked like it came from Sergeant Pepper’s Lonely Hearts Club Band. See the in-game ad here, and an extended version here, created by Innocean USA.

KiaKia is serious about technology and introducing viewers to “Hotbots” in an ad running in the third quarter. These sexy robots are standing next to a 2014 Kia Forte while a group of automotive reporters cover the car launch. One man gets too close to the Forte and is kicked, atomic-wedgied and thrown into a hors d'oeuvres table. “Respect the tech,” closes the ad, seen here, and created by David&Goliath.

Quick bits: Gildan launched its third quarter ad in its entirety. A guy goes back for his T-shirt. His one-night stand is sleeping in it and he proceeds to take it off her, while her cat watches. See it here. Century 21 Real Estate is running an ad in the third quarter where a bride asks a church-full of wedding guests if there’s a Century 21 agent in the house. There is nothing funny or sexy about selling real estate. At least not here.

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
2 comments about "Out To Launch: Super Bowl Edition, Day 5".
Check this box to receive email notification when other comments are posted.
  1. Jonathan Hutter from Garrand , February 1, 2013 at 4:55 p.m.

    After "Perfect Match," I may decide to take a bathroom break to be sick.

  2. Rob Gould from Independent Consultant , February 2, 2013 at 7:09 a.m.

    More brilliance from Ms. Corr.

    Jon - I'll likely pass you on the way to the bathroom.

  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
  • Thanks To Virtual Reality, Man Sees Birth Of His Child 4,000 Km Away, In Real-Time

    Here's a great example of technology bringing families together when they are miles apart. An Australian couple were separated by 4,000 km -- Mom is in Perth while Dad is working in a remote part of Queensland -- just as mom is about to deliver the couple's third child. Enter ...
  • PGA TOUR Revamps iPad App

    Random iPad app of the week: The PGA TOUR updated its iPad app with a bevy of features any golf lover will enjoy. The app uses real-time predictive statistics, both for players and the field. Stats, which are updated after each stroke, include driving accuracy and distance, distance to hole ...
  • Volkswagen Launches Video Series Dispelling Diesel Myths

    Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group of older women with a sense of adventure. To debunk the notion that diesel cars are sluggish, the sisters are treated to a fast ride from ...
  • NEW! Octopus Takes Underwater Pictures For Conservation Fund

    Should I be impressed or depressed that an octopus can take pictures comparable to my own photo gallery? And what do you call an octopus photographer? An octographer? The octographer in question is a female octopus named Rambo who lives at Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand. ...
  • NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

    Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars ...
  • NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer

    Simple, yet life-changing. Millions of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce ...
  • NEW! Lowe's Resurrects Great Painters To Promote Great Paint

    Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking the first time Sherwin-Williams will be sold outside of its own stores in more than 40 years. To celebrate, Lowe's informed some of history's greatest dead painters that there's stiff competition in town. When Andy Warhol learns of a ...
>> Out to Launch Archives