Out To Launch: Super Bowl Edition, Day 5

It’s two days before the big game and we’ve seen a bunch of ads break on YouTube. Personally, I’m underwhelmed, disappointed and may actually pay attention to the game, for once. Plus, I can go to the bathroom when the ads are running and not while the game is playing. That says a lot. Right now, my favorite ad remains “Prom” from Audi, and “Forbidden Fruit” from Allstate, even though Mayhem is technically not a Super Bowl ad, since it runs after the game.

GoDaddyThere’s the kiss in “Prom,” Audi’s big-game ad where the dateless guy who plants one on the prom queen – and then there’s the kiss in Go Daddy’s “Perfect Match,” running in the first quarter. I’m not grossed out by the kiss, but Bar Refaeli looked very uncomfortable in front of the camera, which in turn made me feel the same. In the ad, Danica Patrick explains the two sides of GoDaddy: the sexy, played by Refaeli, and the smart, played by a nerdy guy named Walter. Put them together and magic happens. Cue the awkwardly extreme closeup of the pair locking lips. Go, Walter! The spot ends with the two coming up for air; I was waiting for a scene of Patrick just watching them make out. GoDaddy is maturing. Watch the ad here, created by Deutsch New York.

MilkPepWhen the world is under attack by aliens, Dwayne Johnson’s priority is clear: He needs to drink some milk before he can fix the situation. MilkPEP’s ad, “Morning Run,” will air during second quarter. The morning begins with Johnson realizing he’s out of milk. How will his daughter and sleepover friends eat their cereal? Johnson leaves his building, only to find pandemonium in the street. A girl’s cat is stuck in a tree – sorry, can’t help you. A bank robbery is in progress, but Johnson lets the robbers go. A circus truck has crashed, leaving animals and clowns running rampant. TFB, Johnson needs some M-I-L-K. He grabs a gallon from a passing milk truck and returns home. He drinks a glass of milk and heads off to fight aliens. The least believable part of the spot is seeing the passing milk truck. I don’t know when I last saw one of those. See a 30-second version here and a 60-second version here, created by Deutsch New York.

HyundaiHyundai is running a 60-second spot at the pre-kick promoting its Santa Fe vehicle. “Epic PlayDate” features The Flaming Lips, a custom song, “Sun Blows Up Today,” and one heck of an outing for a family of kids. First, the family reenacts movies like “Night at the Museum” and “Top Gun,” plays extreme bowling in a park, and practices yoga, all while The Flaming Lips pass by on a boat that looked like it came from Sergeant Pepper’s Lonely Hearts Club Band. See the in-game ad here, and an extended version here, created by Innocean USA.

KiaKia is serious about technology and introducing viewers to “Hotbots” in an ad running in the third quarter. These sexy robots are standing next to a 2014 Kia Forte while a group of automotive reporters cover the car launch. One man gets too close to the Forte and is kicked, atomic-wedgied and thrown into a hors d'oeuvres table. “Respect the tech,” closes the ad, seen here, and created by David&Goliath.

Quick bits: Gildan launched its third quarter ad in its entirety. A guy goes back for his T-shirt. His one-night stand is sleeping in it and he proceeds to take it off her, while her cat watches. See it here. Century 21 Real Estate is running an ad in the third quarter where a bride asks a church-full of wedding guests if there’s a Century 21 agent in the house. There is nothing funny or sexy about selling real estate. At least not here.

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
2 comments about "Out To Launch: Super Bowl Edition, Day 5".
  1. Jonathan Hutter from Garrand , February 1, 2013 at 4:55 p.m.

    After "Perfect Match," I may decide to take a bathroom break to be sick.

  2. Rob Gould from Independent Consultant , February 2, 2013 at 7:09 a.m.

    More brilliance from Ms. Corr.

    Jon - I'll likely pass you on the way to the bathroom.

  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
  • NEW! TrueCar Launches Social Campaign Tied To "True Love" TV Spot

    TrueCar, the car buying service that bills itself as "the negotiation-free car buying and selling mobile marketplace," with the help of ad agency Tiny Rebellion has launched a new social campaign, to “thank” the furry friends that starred in their latest TV spot, True Love , featuring Owen Wilson as the voice ...
>> Out to Launch Archives