Everyday Health App Hits 10 Million Downloads
Everyday Health said Monday its mobile app has been downloaded more than 10 million times across various platforms, helping the company increase its total audience to 38 million in 2012. (Comscore estimated the health site’s desktop audience at 27.7 million in December.)
Everyday Health noted its mobile growth in announcing its advertising and sponsorship revenue last year increased 24%, with traffic on its properties up 30%. CEO Ben Wolin said the company expects double-digit revenue growth again this year. In addition to its digital properties, the company airs a weekly health-focused TV series on ABC stations which it says draws 1 million viewers per episode.