Macy's, Penney Fight Over Martha Stewart Products
Chicago Tribune, Thursday, February 21, 2013 9:57 AM
A lawyer for Macy's Inc told a judge on Wednesday that rival J.C. Penney Co Inc and Martha Stewart schemed to develop a partnership that ran afoul of Macy's contract with the home goods doyenne, Reuters reports. Penney looked for loopholes in Macy's contract with Martha Stewart Living Omnimedia so it could sell home goods under her name within its stores, the lawyer said at the start of the trial over whether Stewart's deal with Penney breaches her company's agreement with Macy's.
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