How "Big Data" Made "House of Cards" A Success

The New York Times, Monday, February 25, 2013 12:01 PM
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Netflix didn’t take any chances with the success of its debut series “House of Cards.” Along with bringing in David Fincher to direct, and Kevin Spacey to lead a first-rate cast, the budding media company relied on user data to guarantee a hit. “Big bets are now being informed by Big Data, and no one knows more about audiences than Netflix,” The New York Times reports.
 

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