Around the Net
1 In 5 Marketing Emails Blocked Down Under
- Marketing Magazine, Monday, March 4, 2013 6:22 PM
One in five emails sent from an Australian brand is blocked by users' spam filters, according to a study released by Return Path. The "Australia and New Zealand Email Intelligence Report" estimates 17% of emails from more than 500 brands Down Under never make it into consumers inboxes.
