Around the Net
Email's 'Oreo Moment'
- Social Barrel, Monday, March 4, 2013 6:32 PM
Email marketers can learn a thing or two about real-time marketing from Oreo’s quick turnaround when the lights went out during the Super Bowl. Oreo's "you can still dunk in the dark" was re-tweeted 16,000 times, and email marketers may not be able to react quite as dynamically, being ready to react to news or topical events will at least enable them to be positioned to seize on relevant brand stories.
