Around the Net
Adidas Launches Global 'Unite All Originals' Push
- Brand-e.biz , Tuesday, March 12, 2013 8:04 AM
Adidas' new global "Unite All Originals" campaign uses its online Unite app as a hub for content from international artists from across disciplines, including collaborations from digital artist Geoff Lillemon, rapper Iggy Azalea, music producer Daniel Disaster, designer Stööki, among others. The 90-second hero film, directed by French director SoMe, shows DJ/producer A-Trak reworking his single Landline with ambient sounds from the footage to create an exclusive new song.
