Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Become a free MediaPost member now to read this article

Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research

Subscribe to Video Daily

Around the Net

Carat's Rzepka Sees Programmatic Buying As Path To Addressable Video Ads

http://www.beet.tv/2013/03/philrsxsw.html, Tuesday, March 12, 2013 7:41 PM

Phil Rzepka, Vice President-Group Director on the General Motors business at Carat, is bullish on utilizing programmatic trading platforms as the basis for targeting consumers via "addressable" video advertising.

Read the whole story at http://www.beet.tv/2013/03/philrsxsw.html »

Next story loading