Around the Net
Samsung Buries Apple In Advertising
- The Wall Street Journal, Wednesday, March 13, 2013 2:31 PM
Last year, Samsung easily outspent Apple -- $401 million to $333 million -- advertising its smartphones in the United States, according to Kantar Media. As The Wall Street Journal notes, that
represented a significant shift from 2011 when Apple spent three-times more than Samsung promoting its mobile devices. “The [2012] onslaught … has helped Samsung open a huge lead in the
global smartphone race.”
