Around the Net
Palm Beach Jewelry Finds Success in Email Acquisition Through List Rental
- Internet Retailer, Wednesday, May 8, 2013 3:11 PM
Florida-based retailer Palm Beach Jewelry has found that buying email lists is a great way to find new customers. The retailer has gained at least 100 new customers for every 10,000 e-mail addresses that it rents from other web sites. Working with email vendor eWayDirect Inc., Palm Beach Jewelry segments these lists and only sends to populations that are more likely to buy.
