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Target Uses Email to Promote New Discount Feature

Target is testing a new discount service called Cartwheel in a move to drive shoppers into stores. Cartwheel gives Target customers access to 5%-25% off deals. The retailer presents the deals on Cartwheel.Target.com by topic. Target will promote this new feature across digital channels, including emails to its credit cardholders, messages to Facebook fans and through its website and mobile apps.

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