• by Amy Corr , Staff Writer @MediaPostOTL, May 29, 2013

This campaign reminds me of something I read while touring the Guinness factory in Dublin: “Everyone’s Irish on March 17.” TBWA\Singapore created the Corona Calendar, a set of 365 coasters with varying reasons why it’s time to stop, relax and reach for that Corona. The 365 graphic designs will also be used as posters, event theme and point of purchase displays, celebrating events like Chuck Norris’ birthday, the launch of the Barbie doll, global Beatles day, Origami day and the day the refrigerator was patented. See creative here, here and here.

AAA Northern California, Nevada & Utah Insurance Exchange launched a trio of TV ads to illustrate that having AAA insurance is comparable to a crash never happening. In the first ad, seen here, Dad is preoccupied by his son break-dancing in the driveway that he backs into his mailbox. His car asks if he’d like to rewind the accident, giving Dad a do-over. Since this is as far in the future as flying cars in “The Jetsons,” Dad calls AAA. Beavers are cute but one little critter drops a tree on a family’s car. If impenetrable force fields existed, their car would be safely protected. Watch it here. In the final ad, seen here, a woman uses a climate control button inside her car to vanquish the hailstorm that’s denting her car in favor of clear skies. Eleven, Inc. created the campaign, directed by Stuart McDonald.

PETA launched “98% Human,” a PSA to raise awareness of the abuse suffered by primates when they are trained for use in movies, commercials and TV shows. The PSA is voiced by Adrien Brody and uses a CG chimp that fooled me -- it’s that lifelike. The chimp is isolated in a holding cell where a gun lays on a table. Pondering his depressing life, the chimp places the gun under its mouth as Brody’s voiceover asks, “Could you live this life?” The ad drives viewers to www.greatapepledge.org, where they can sign a petition to stop the use of great apes in entertainment realms. See the ad here, created by BBDO New York and Mill+ NY.

Sticking with primates, Ogilvy & Mather Chicago launched a pro bono video for APES (a project of The Conservation Trust), to educate viewers that all primates, not just the cute ones, need protecting. The video shows a gorilla that paints himself white in order to resemble an adorable panda. When the paint job is finished, the gorilla sits calmly, waiting for help, as copy reads: “If I were a panda, would you save me?” Watch the video here.

Woodland Park Zoo in Seattle launched a TV spot to increase repeat visitors by describing the zoo as a one of a kind experience that differs with each visit. A papercraft-themed ad features animated frogs, lion cubs, giraffes, gorillas, owls, penguins and hippos frolicking in natural environments. Watch it here, created by Wong, Doody, Crandall, Wiener, Seattle with animation provided by Crush, Toronto.

You know how you can fun my life, JELL-O, by bringing back the Pudding Pops. What happened to those amazing treats? JELL-O wants to turn the Twitter hashtag FML from eff my life to fun my life. Between now and June 14, anyone who tweets something and uses the hashtag #FML is entered into a drawing where select tweets will be chosen at random and given customized fun gift packages, like music, coffee, a head massager and whoopee cushion, to name a few. Users can see the number of #FML tweets delivered in real time at http://www.jellofml.com/. CP+B created the campaign.

Ads like this are extremely difficult to watch, yet the number of drivers who text while driving doesn’t seem to change. This has to stop. AT&T partnered with Verizon, Sprint and T-Mobile, to launch the latest PSA in its “It Can Wait” campaign. The spot introduces us to Xzavier, a young boy who was hit while crossing the street by a driver who was texting her friends, “I’m on my way.” Now, Xzavier is paralyzed from the diaphragm down, because someone had to send a text while driving that bore no importance yet changed a young boy’s quality of life forever. The ad encourages viewers to visit www.itcanwait.com and sign a pledge never to text and drive. Watch it here, created by BBDO New York and directed by Werner Herzog.

The Patrón Spirits Company is launching a print and outdoor campaign in July issues of Cosmopolitan, FOOD & Wine, Vanity Fair, Travel + Leisure, InStyle, GQ and Rolling Stone. Outdoor work will launch in Atlanta, Austin, Boston, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami, New Orleans and New York, among other markets, starting in June. Creative focuses on the high-quality ingredients that go inside the tequila itself and the bottle, too. “Like all one-of-a-kind works of art, it’s hand-signed and numbered,” reads one ad. “Only the finest ingredients go into our tequila. As well as our cork stoppers,” reads another. See the ads here, here, here and here, created by Cramer-Krasselt.

Elderly men and women channel their inner Henny Youngman to deliver a series of one-liners in a campaign for San Diego's Scripps Health. The women and man poke fun at themselves for being old while accentuating the positive -- that they are living longer lives. One woman quips that’s she’s so old that when she walked into an antique shop, the store sold her! Another woman says she’s so old that her social security number is 1. See the ads here, created by DeVito/Verdi San Diego.

Random App of the week: Four friends who work in the Toronto ad industry -- Genevieve Beharry, Anne Ngo, Hayley Taylor and Paul Fung – launched a Facebook app called YouShouldTotallyMeet. The app relies on your online network of friends to set you up and find your match. The goal is to help friends in different social circles meet without all that awkwardness. The process begins when you build a profile for someone you want to set up. This, in turn, makes you their wingman/woman. The wingperson then writes reasons why someone should totally meet this person and get mutual friends to vouch for their awesomeness. YouShouldTotallyMeet lets the person being set up see what their friend, and friends of friends, have said about their potential match. Once a profile is created, go through your friend list and start finding people your pal should meet. Check out the app here.