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Salesforce Will Keep ExactTarget Independent

After yesterday's big acquisition news,  ExactTarget's CEO Scott Dorsey sent out a memo on Tuesday telling employees that the company would likely remain an independent company and would keep its headquarters in Indianapolis. San Francisco-based Salesforce.com announced that it would buy the digital marketing services firm for $2.5 billion in cash. ExactTarget currently employs more 1,800 workers and has plans to add more than 500 more workers by the end of 2018. But analysts point out that the acquisition may result in layoffs of administrative personnel, such as human resources and accounting employees.

Read the whole story at The Indianapolis Business Journal »

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