Thirty percent of consumers think that loyalty programs collect too much personal information such as an email address, according to Maritz Loyalty Marketing’s December 2012 survey, and
twenty-four percent of consumers said that they didn't enroll in loyalty programs because of privacy concerns. The survey respondents also said that the No. 1 way that loyalty marketers came across as
"creepy," is when they included details of their friends’ behavior in messages.
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