Around the Net
Wendy's Rethinking Value Menu
- Nation's Restaurant News, Monday, June 17, 2013 8:03 AM
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the menu is not attracting enough business. Last week, during a first-quarter earnings call, brand officials disclosed that Wendy’s lost share of value-conscious consumers to rivals like McDonald’s, which continues to advertise its Dollar Menu aggressively. Chief executive Emil Brolick said Wendy’s started losing share of those customers at the end of January, when national advertising for the introduction of Right Price Right Size rolled off.
