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Discrepancies In Google Analytics

Anna Lewis tells us how Google collects consumer data before explaining how the new vs. returning report in Google Analytics works. She explains why the report often is not 100% representative of user activity, and how to compensate for the discrepancies. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.