• PPC Hero, Friday, July 12, 2013 2:49 PM

Phrase match terms can produce slightly cheaper leads, according to Amanda WestBook, who tells us how. She starts by using proven winning keywords as exact matches with unlimited budgets to know the keywords working for the account are not limited by the budget. Then she separates other match types into their own campaigns either phrase, modified broad, and/or broad match. Sometimes negative keywords play an important role too. WestBook explains in a detailed post through examples and screenshots. Read the article here.

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