As part of its highly anticipated Web TV service, Apple reportedly wants to let users skip ads, then pay media companies for those skipped views. “In recent discussions, Apple told media
executives it wants to offer a ‘premium’ version of the service that would allow users to skip ads and would compensate television networks for the lost revenue,” former Wall Street
Journal reporter Jessica Lessin writes on her blog.
Read the whole story at Journalism.co.uk »
