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Orbitz Email Promotion Calls Consumers to Answer Trivia About European Nations
- TNooz, Tuesday, August 6, 2013 12:15 PM
Orbitz is running a new email marketing campaign featuring an interactive trivia contest that promotes travel within Europe to North American consumers. The Passport2Europe promotion calls consumers to respond to trivia questions about European countries in order to earn stamps in a virtual passport. The effort is being done in partnership with the European Travel Commission (ETC), a non-profit dedicated to promoting tourism in 33 European nations, as well as with Eurail and the Visit Europe. The effort includes a guaranteed price match across any advertising that ETC members have sent out from Orbitz properties, including CheapTickets, eBookers, and HotelClub and can be applied to prices promoted on social media and email marketing, among other channels.
