The NFL has partnered with database and digital marketing services firm Epsilon to power its marketing communications with fans which will range from email to social media. Epsilon will help the NFL
manage their consumer marketing database and send out cross channel communications for the league and its 32 teams. Working with Epsilon, the NFL
will send fan communications across every
NFL property, and then track these communications to better segment and target future campaigns.Read the whole story at Direct Marketing News »
