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How Univision's Morning Show Is Gaining On Broadcast Competition

  • The Wrap, Thursday, August 8, 2013 4:22 PM
Univision's morning show, "Despierta America" ("Wake Up America") is gaining over its three major broadcast competitors, increasing its viewership substantially -- up 26% so far in 2013 in the 18-49 demo -- while ratings for ABC's "Good Morning America," "CBS This Morning" and NBC's "Today Show" are flat or down. Tony Maglio examines the show's "torrid growth," complete with happy quotes from Univision Network President Cesar Conde.

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