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Marketing to the Youngest Metrosexuals (New York Times)

  • , Friday, March 5, 2004 12 AM
Doesn't it seem as though boys are - well, how does one put this? - smelling bad at ever younger ages? Procter & Gamble has come up with a new line of deodorants, hair gels, body washes, even scents, aimed at boys ages 8 to 16 - and at their nose-holding mothers.

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