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Real-Time Marketing: Overrated?
- Advertising Age, Monday, September 23, 2013 1:28 PM
Advertising Age today posted an article titled, "It's About Time to Get Real About Real-Time Marketing," pointing out that Oreo's Super Bowl tweet is really the only memorable thing that has come out of the real-time marketing on Twitter trend. Additionally, and perhaps more importantly, the article notes that the Oreo tweet is really only memorable to people in the marketing business.
The article says, "Maybe your time -- real and otherwise -- would be better spent jumping on the next marketing trend."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.