NEW! Coca-Cola Creates Pop-Up Park In City Setting

cocacolaCoca-Cola may no longer be the top global consumer brand, but the brand is tops when it comes to dishing out happiness to others. The latest installment of the brand’s global campaign, “Where Will Happiness Strike Next?” takes place in a business setting, where pedestrians are surrounded by drab, gray buildings, and a patch of grass is nowhere in sight. Until Coke rolled in. The brand placed a pop-up park smack dab in the middle of a high-trafficked pedestrian area that contained grass, trees and a Coca-Cola machine dispensing free beverages to those who took their shoes off and walked barefoot on the grass. Curious folks who took a close look at the trees would find blankets, balls, kites and a guitar hidden inside for park-goers to enjoy. And did I mention that the pop-up park is shaped like a Coca-Cola bottle? See it here, created by Wieden+Kennedy Amsterdam.

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