Get ready for the feel-good video of
the day, courtesy of
Intel. "Look Inside" tells the story of 15-year-old
Jack Andraka, who, inspired by the death of his uncle, developed an early detection method for pancreatic cancer
that won the Grand Prize at the 2012 Intel International Science and Engineering Fair. The journey for Jack to be taken seriously, however, was no easy one. His story is told in reverse, depicting how
199 experts in the medical field rejected his idea, telling Jack he was too young and not to be taken seriously. “Where do breakthrough ideas begin?” asks Intel. For Jack, it was his fifth
period biology class that started the ball rolling. For all the naysayers that said Jack was too young, his early detection method for pancreatic cancer is 168 times faster, 400 times more sensitive,
and 26,000 times less expensive than the medical standard. How do you like them apples? The video is running on YouTube, Facebook and Twitter.
Watch it here, created by
Venables Bell & Partners and directed by
Britton Caillouette of
Farm League.
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