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Trading Desks And Creatives To Work Together?
- Media Week, Wednesday, October 9, 2013 3:51 PM
Veerle De Lombaerde, global product direct of The Exchange Lab, believes trading desks and creative agencies will start working together more closely in the future, according to Media Week. She was speaking on a panel at the Guardian Changing Advertising Summit on Tuesday.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.