ADT Taps 3 Marketing Agencies
Oct 10, 2013, 4:00 PM
The ADT Corporation, a provider of electronic security for the U.S. and Canada, selected three new marketing agencies of record effective Oct. 15. Arnold Worldwide has been tapped to drive ADT’s brand strategy and translate its positioning into advertising communications. Mediacom will provide media buying and planning services, while SapientNitro will redefine ADT’s digital strategy.