• Wall Street Journal, Tuesday, October 15, 2013 3:54 PM

The new era of binge-watching has made a catchy TV show theme song "more important than ever," writes Steve Knopper. "Now that viewers can watch any show at any time, a familiar song can provide an anchor for a series and preserve the sense of ritual attached to following it." And who can stand to hear a bad song over and over again?

Knopper explores how theme songs have evolved, from the long "preshow narration" format of the likes of "Gilligan's Island" to today's shorter, snappier versions.

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