Penny Loafer Shoes, And Penny, Get Makeover In Print Campaign

by Amy Corr @MediaPostOTL, October 23, 2013

My penny loafers didn’t look this stylish when I was growing up. G.H. Bass & Co. launched a print brand campaign for its Penny Loafer shoes, paying homage to Weejuns, the original penny loafer that was first introduced in 1936. Even Abraham Lincoln gets a mini makeover in the “Power to the Penny” ads, where models are wearing outfits that combine preppy and outdoor styles. To the left of the models is a penny outfitted in the same attire as the Weejuns showcased. See the ads here, here, here and here, created by YARD.

ad campaign, creative, print

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