• Poynter, Friday, November 1, 2013 12:34 PM

USA Today's report that it had jumped to the top of the national heap in average Monday to Friday circulation, beating the Wall Street Journal in Alliance for Audited Media figures, is "misleading," writes Sam Kirkland.

Digital circulation, especially mobile apps, accounted for the leap, and USA Today's apps are free, while "The Wall Street Journal offers a mix of free and subscriber-only stories....  AAM cautions against comparisons from paper to paper in part because of how news organizations pick and choose what to report as the science of counting news circulation has grown increasingly complex."

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