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Meredith Unveils 'Allrecipes' Print Pub

  • Adweek, Tuesday, November 5, 2013 3:50 PM
Reversing the usual print-to-digital direction for magazines these days, Meredith today launched a bimonthly print version of its user-generated Allrecipes.com. It's a gamble, since it faces plenty of competition on the newsstand, but "a test issue released last spring resulted in about 400,000 paid orders for the new magazine, the company said," writes Lucia Moses.

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