AdWare Adds Three Clients

  • March 3, 2004
Starcom MediaVest Group, MeadsDurket and Jay Advertising have been added to the list of agencies utilizing AdWare's browser-based Agency Management and Media Management solutions. AdWare touts itself as the only major entity that offers a full suite of browser-based systems of this nature that work on both PC and Mac platforms. Starcom MediaVest, a subsidiary of Publicis Group, will use AdWare's PRINT Media Management solution for scheduling, buying, tracking and analyzing its newspaper, magazine and outdoor media purchases.
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