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Time Inc. Expands Use Of Native Ads

Time Inc. is expanding its use of native advertising, running sponsored articles on its desktop and mobile websites. according to its partner, native-ad server Sharethrough.   "Sharethrough posts, which have already been running with People magazine's sites, are now also expected to appear on sites for Real Simple and Health, according to Sharethrough," writes Michael Sebastian.

Read the whole story at Advertising Age »

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