Online campaign idea came together lightning-fast – over lunch on Friday, the women were complaining about the news surrounding Mayor Rob Ford’s admission that he has smoked crack. Nuit
Blanche. Gay Pride. Margaret Atwood. The comedian behind “S–– Girls Say.” Some people from advertising agency john st. want to remind everyone that these are part of Toronto,
too. Two art directors at the firm, Hannah Smit and Marie Richer, have created an online campaign called “More Than Ford” to spread a different message about the city than the one that has
made the most headlines recently.
Read the whole story at The Globe and Mail »
