• Forbes, Monday, November 18, 2013 9:42 AM

Adobe’s introduction of a flat-rate, profile-based email marketing tool with low prices could shake up the email marketing space, argues Forrester analyst Robert Brosnan in a piece published in Forbes. Adobe Campaign goes live as of January 1, 2014, and through this platform users can contract with Adobe to send unlimited emails. The move illustrates that Adobe is hoping to earn revenues into campaign management. According to Brosnan, aside from price, Adobe will also compete with structural advantages which include market penetration, preferred vendor status, and a large sales force.

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