• December 14, 2004

DoubleClick Inc., an ad serving technology provider, Monday said it renewed ad management contracts with Viacom's CBS SportsLine.com and MTV Networks for its DART for Publishers product, for three more years each. The ad management product helps publishers manage, serve, and report on online ads.

"SportsLine.com has enjoyed a good relationship with DoubleClick for many years in addressing our specific ad serving needs," stated Bruce Jaret, vice president, sales client services, SportsLine.com.

"Service is very important to us at MTV Networks when it comes to ad management, said Matthew Goldstein, vice president, advertising sales operations, MTV Networks. "We felt very comfortable renewing with the company."

To date, 252 clients have signed on to use DoubleClick ad management solutions this year. --Ross Fadner