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Explaining FBX
- Business Insider, Wednesday, December 4, 2013 1:36 PM
Business Insider today posted an article directing readers to a BI Intelligence report exploring the Facebook Exchange (FBX).
"There has been a fair amount of confusion over how FBX works, how it differs from other Facebook ads, and why advertisers would choose FBX inventory," the post reads. It goes on to say that even though FBX is a major factor in the retargeting world, "it still constitutes a small share of overall Facebook revenues."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.